Young Koreans want the nepo baby look. It’s called ‘Hyunbaek-core’

Imagine a woman strolling through a department store with no items on her shopping list. After all, she already has everything she could want. This image depicts an affluent young woman inspired by the “Hyunbaek-core” fashion trend gaining traction on social media among Koreans in their 20s and 30s. The term pairs “Hyunbaek,” short for Hyundai Department Store, with the aesthetic-defining suffix “core.” It is about more than expensive clothes. The appeal is looking well-dressed without seeming t