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October Individual Idol Brand Reputation Rankings Announced

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#Girls’ Generation #Kang Daniel #LE SSERAFIM #Red Velvet #BLACKPINK #Wooyoung

🗓️ Oct 20, 2026, 11:19 PM UTC⏱️ 1 min read👀 1 views💬 0

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1The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual idols!The rankings were determined through an analysi…

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual idols!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 1,735 idols, using big data collected from September 21 to October 21.

RESCENE × RESCENE About group RESCENE RESCENE (리센느) is a five-member girl group under THE MUZE Entertainment consisting of WONI, LIV, MINAMI, MAY, and ZENA. The group debuted on March 26, 2024 with their first single album Re:Scene. Tap again to view profile → Close ’s Woni × Artist bio WONI Real name: Jeong WoniPosition: Leader, Vocalist, PerformerNationality: South KoreanBirthday: 2004-05-25Birthplace: Geoje, South Gyeongsang Province, South Korea WONI is the leader and oldest member of RESCENE under THE MUZE Entertainment. Outgoing, energetic, expressive, and comfortable taking a leadership role within the group. Tap again to view profile → Close held onto her spot at first place with a brand reputation index of 8,709,318, marking a 10.82 percent increase in her score since September. High-ranking phrases in her keyword analysis included “REMINE” and “photocard,” while her highest-ranking related terms included “advertise,” “participate,” and “playful.” Woni’s positivity-negativity analysis also revealed a score of 95.03 percent positive reactions.

BTS × BTS About group BTS BTS (방탄소년단) is a South Korean K-pop group formed by BigHit Music and debuted on June 13, 2013. The group consists of seven members: RM, Jin, SUGA, j-hope, Jimin, V, and Jungkook. Known for their powerful performances, meaningful lyrics, and strong connection with fans, BTS has become one of the most successful and influential music groups in the world. Their music explores themes such as youth, self-discovery, mental health, love, and personal growth, helping them build a dedicated global fanbase known as ARMY. Since their debut, BTS has achieved record-breaking success across the global music industry with hit songs such as “Dynamite,” “Butter,” “Spring Day,” “Boy With Luv,” and “Fake Love.” The group has earned numerous awards, topped charts in multiple countries, sold millions of albums, and helped introduce K-pop to a broader international audience. Through their artistry, cultural Tap again to view profile → Close ’s Jimin × Artist bio Jimin Real name: Park Ji-minPosition: Main Dancer, Lead VocalistNationality: South KoreanBirthday: 1995-10-13Birthplace: Busan, South Korea Main dancer and lead vocalist of BTS. Jimin is gentle, polite, and emotionally sensitive. He is known for his warm heart, thoughtful gestures, and graceful stage presence. Tap again to view profile → Close maintained his position at second place with a brand reputation index of 8,361,896, marking a 22.15 percent rise in his score since last month.

RESCENE’s Zena × Artist bio ZENA Real name: Kim Ga-youngPosition: Visual, Center, Vocalist, Performer, MaknaeNationality: South KoreanBirthday: 2008-11-27Birthplace: Gyeongju, Gyeongsangbuk-do, South Korea ZENA is the visual, center, and youngest member of RESCENE under THE MUZE Entertainment. Creative, thoughtful, expressive, and somewhat introspective, with a softer off-stage personality. Tap again to view profile → Close rose to third place with a brand reputation index of 7,271,332, marking a 23.16 percent increase in her score since September.

IVE × IVE About group IVE IVE is a six-member girl group recognized for chic visuals, confident concepts, and strong chart performance. Tap again to view profile → Close ’s Jang Won Young took fourth place with a brand reputation index of 6,810,221, marking a 47.49 percent rise in her score since last month.

Finally, BTS’s Jungkook × Artist bio Jungkook Real name: Jeon Jung-kookPosition: Main Vocalist, Lead Dancer, Center, MaknaeNationality: South KoreanBirthday: 1997-09-01Birthplace: Busan, South Korea Main vocalist and maknae of BTS. Jungkook is the Golden Maknae, gifted in many areas and naturally competitive, but also shy, loyal, and affectionate toward the group and fans. Tap again to view profile → Close rounded out the top five with a brand reputation index of 6,095,986, marking an 18.41 percent increase in his score since September.

Check out the top 30 for this month below!

RESCENE’s Woni

BTS’s Jimin

RESCENE’s Zena

IVE’s Jang Won Young

BTS’s Jungkook

BLACKPINK × About group BLACKPINK BLACKPINK is one of the most influential K-pop girl groups in the world, known for their powerful performances, global chart success, and distinctive blend of pop, hip-hop, EDM, and rap. Formed by YG Entertainment, the group consists of Jisoo, Jennie, Rosé, and Lisa. Since their debut in 2016, BLACKPINK has achieved numerous milestones, including record-breaking music videos, sold-out world tours, and collaborations with internationally recognized artists. With a dedicated global fanbase known as BLINK, BLACKPINK continues to shape the modern K-pop industry through their music, fashion influence, and worldwide cultural impact. The group has earned recognition for hit songs such as “DDU-DU DDU-DU,” “How You Like That,” “Pink Venom,” and “Shut Down,” while establishing themselves as one of the most successful and recognizable Korean music acts of all time! Tap again to view profile → Close ’s Jennie × Artist bio Jennie Real name: Kim JenniePosition: Main Rapper, Lead VocalistNationality: KoreanBirthday: 1996-01-16Birthplace: Anyang, Gyeonggi Province, South Korea Jennie is BLACKPINK's main rapper and lead vocalist, known for her charismatic stage presence and luxury brand image. Jennie often appears chic and confident on stage but is more shy and soft spoken off stage, with a thoughtful personality and playful sense of humor. Tap again to view profile → Close

BTS’s Jin × Artist bio Jin Real name: Kim Seok-jinPosition: Sub Vocalist, VisualNationality: South KoreanBirthday: 1992-12-04Birthplace: Gwacheon, Gyeonggi-do, South Korea Vocalist and visual of BTS. Jin is playful and outgoing, famous for his dad jokes and “Worldwide Handsome” image, but also shows a very caring, big-brother side toward younger members. Tap again to view profile → Close

ATEEZ × ATEEZ About group ATEEZ ATEEZ is an eight-member K-pop boy group known for powerful performances, intense choreography, and a strong global fanbase. Since debuting in 2018, they have built a reputation for cinematic concepts and commanding stage presence. Tap again to view profile → Close ’s San × Artist bio San Real name: Choi SanPosition: Lead VocalistNationality: South KoreanBirthday: 1999-07-10Birthplace: Namhae, South Korea Famous for his intense expressions and emotional delivery, San is a standout performer who commands attention on stage. San is expressive and intense on stage, but soft, affectionate, and emotional off stage with fans and members. Tap again to view profile → Close

RESCENE’s Minami × Artist bio MINAMI Real name: Ito MinamiPosition: Vocalist, PerformerNationality: JapaneseBirthday: 2006-11-29Birthplace: Chiba, Japan MINAMI is the Japanese member of RESCENE and a vocalist and performer under THE MUZE Entertainment. Expressive, creative, energetic, and visually artistic, with strong interest in performance and fashion. Tap again to view profile → Close

RESCENE’s Liv × Artist bio LIV Real name: Jin Kyung-eunPosition: Vocalist, PerformerNationality: South KoreanBirthday: 2006-10-11Birthplace: Suwon, Gyeonggi-do, South Korea LIV is a vocalist and performer of RESCENE under THE MUZE Entertainment. Bright, energetic, athletic, sociable, and enthusiastic about both music and performance. Tap again to view profile → Close

BIGBANG × BIGBANG About group BIGBANG BIGBANG is a South Korean boy group that debuted in 2006. Known for major influence on modern K-pop, the group is widely associated with hits across multiple eras and a strong global fanbase. The group is commonly treated as currently active with G-DRAGON, Taeyang, and Daesung. Tap again to view profile → Close ’s G-Dragon × Artist bio G-DRAGON Real name: Kwon Ji-yongPosition: Leader, Rapper, VocalistNationality: South KoreanBirthday: 1988-08-18Birthplace: Seoul, South Korea G-DRAGON is the leader of BIGBANG and one of the most influential artists in modern K-pop. He is known for shaping the group’s sound and image through songwriting, production, and concept direction. He is widely recognized for distinctive performance style and creative leadership, and he has maintained a major solo career alongside group activities. G-Dragon is a visionary leader and producer, known for his experimental fashion sense, creative risk-taking, and quiet but intense personality. Tap again to view profile → Close

aespa × aespa About group aespa aespa is a South Korean girl group formed by SM Entertainment, consisting of Karina, Giselle, Winter, and Ningning. Since their debut in 2020, aespa has gained international recognition for their innovative concept that combines music, storytelling, and virtual avatars, creating a unique identity within the K-pop industry. Known for their powerful vocals, dynamic performances, and futuristic sound, the group has consistently topped charts and attracted a growing global fanbase. With hit songs such as “Black Mamba,” “Next Level,” “Savage,” “Spicy,” and “Supernova,” aespa has established itself as one of the leading fourth-generation K-pop groups. Their distinctive blend of pop, electronic, and experimental music, combined with strong visual concepts and world tours, continues to expand their influence and popularity among fans around the world. Tap again to view profile → Close ’s Karina × Artist bio Karina Real name: Yoo Ji-minPosition: Leader, Main Dancer, Lead Rapper, Vocalist, CenterNationality: KoreanBirthday: 2000-04-11Birthplace: Seongnam, Gyeonggi-do, South Korea Leader and main dancer of aespa. Karina is charismatic and confident on stage, but often shy and soft spoken off stage, with a dorky, playful side around members. Tap again to view profile → Close

IVE’s An Yu Jin

BLACKPINK’s Jisoo × Artist bio Jisoo Real name: Kim Ji-sooPosition: Lead Vocalist, VisualNationality: KoreanBirthday: 1995-01-03Birthplace: Gunpo, Gyeonggi Province, South Korea Jisoo is BLACKPINK's lead vocalist and visual, known for her elegant charm and warm vocal tone. Jisoo is known for a calm, witty 4D personality, mixing playful humor with a steady, caring older sister energy that helps keep the team grounded. Tap again to view profile → Close

ATEEZ’s Wooyoung × Artist bio Wooyoung Real name: Jung Woo-youngPosition: Main Dancer, VocalistNationality: South KoreanBirthday: 1999-11-26Birthplace: Goyang, South Korea Known for sharp dance lines and playful charm, Wooyoung connects easily with fans through expressive performances. Wooyoung is loud, playful, and teasing, with strong stage charisma and a soft, loyal side to friends. Tap again to view profile → Close

Girls’ Generation × About group Girls’ Generation Girls’ Generation, also known as SNSD, is a legendary South Korean girl group that debuted in 2007. They are widely credited with shaping the global rise of K-pop and remain active through group and individual projects. Tap again to view profile → Close ’s Hyoyeon × Artist bio Hyoyeon Real name: Kim Hyo-yeonPosition: Main DancerNationality: South KoreanBirthday: 1989-09-22 Hyoyeon is the main dancer of Girls’ Generation (SNSD), respected for powerful technique and performance versatility. She has also released solo music and built a presence as a DJ and performer, showcasing a more dance-forward style. Her skill and consistency made her a core part of SNSD’s stage identity. Hyoyeon is straightforward, funny, and energetic, famous for her sharp dance skills and bold personality. Tap again to view profile → Close

RESCENE’s May × Artist bio MAY Real name: Lee Ye-binPosition: Vocalist, PerformerNationality: South KoreanBirthday: 2008-08-19Birthplace: Goyang, Gyeonggi-do, South Korea MAY is a vocalist and performer of RESCENE under THE MUZE Entertainment. Thoughtful, curious, creative, and somewhat reserved, with a strong interest in music and performance. Tap again to view profile → Close

Girls’ Generation’s Lim Yoona × Artist bio Yoona Real name: Im Yoon-ahPosition: Center, VocalistNationality: South KoreanBirthday: 1990-05-30 Yoona is the center and a vocalist of Girls’ Generation (SNSD) and one of the most recognizable idols of her generation. She is also a highly successful actress with major roles in television and film. Her popularity and consistent public image helped SNSD become a defining group of the Hallyu wave. Yoona is polite, cheerful, and professional, balancing top visual status with a down-to-earth personality. Tap again to view profile → Close

IVE’s Rei × Artist bio Rei Real name: Naoi ReiPosition: Rapper, VocalistNationality: JapaneseBirthday: 2004-02-03Birthplace: Tokushima, Japan Rapper and vocalist of IVE. Tap again to view profile → Close

aespa’s Winter × Artist bio Winter Real name: Kim Min-jeongPosition: Main Vocalist, Lead Dancer, VisualNationality: KoreanBirthday: 2001-01-01Birthplace: Busan, South Korea Main vocalist of aespa. Winter has a bright yet slightly mischievous personality, known for witty comments, strong vocals, and a relaxed, friendly vibe. Tap again to view profile → Close

Red Velvet × About group Red Velvet Red Velvet is a five-member girl group known for switching between bright “Red” concepts and sophisticated “Velvet” R&B-influenced music. Tap again to view profile → Close ’s Irene × Artist bio Irene Real name: Bae Joo-hyunPosition: Leader, Main Rapper, Lead Dancer, Vocalist, VisualNationality: South KoreanBirthday: 1991-03-29Birthplace: Daegu, South Korea Leader and visual of Red Velvet. Irene is quiet, careful, and reserved, with a calm but authoritative aura as leader, balanced by a shy, soft side. Tap again to view profile → Close

Girls’ Generation’s Taeyeon × Artist bio Taeyeon Real name: Kim Tae-yeonPosition: Leader, Main Vocalist, Song writerNationality: South KoreanBirthday: 1989-03-09 Taeyeon is the leader and main vocalist of Girls’ Generation (SNSD), widely recognized for elite vocal ability and longevity. She has built one of K-pop’s most successful solo careers while continuing group activities. Known for emotional delivery and strong live performances, she remains an influential figure across multiple eras of Korean pop. Taeyeon is introverted and sensitive, with a calm personality and very strong emotional expression through music. Tap again to view profile → Close

BLACKPINK’s Rosé × Artist bio Rosé Real name: Park Chae-youngPosition: Main Vocalist, Lead DancerNationality: Korean-New ZealanderBirthday: 1997-02-11Birthplace: Auckland, New Zealand Main vocalist of BLACKPINK known for her unique tone. Rose is often described as warm, introspective, and a little shy at first, with a quirky sense of humor and very emotional way of expressing herself through music. Tap again to view profile → Close

TWICE × TWICE About group TWICE TWICE is a nine-member girl group famous for bright concepts, addictive choruses, and a huge discography of K-pop hits. Tap again to view profile → Close ’s Sana × Artist bio Sana Real name: Minatozaki SanaPosition: VocalistNationality: JapaneseBirthday: 1996-12-29Birthplace: Tennōji-ku, Osaka, Japan Vocalist of TWICE. Sana is bubbly, sweet, and affectionate, famous for her cute expressions and friendly energy. Tap again to view profile → Close

Red Velvet’s Joy × Artist bio Joy Real name: Park Soo-youngPosition: Lead Rapper, VocalistNationality: South KoreanBirthday: 1996-09-03Birthplace: Jeju, raised in Seoul, South Korea Vocalist and rapper of Red Velvet. Joy is confident, honest, and expressive, with a straightforward way of speaking and a playful sense of humor. Tap again to view profile → Close

BTS’s V × Artist bio V Real name: Kim Tae-hyungPosition: Lead Dancer, Sub Vocalist, VisualNationality: South KoreanBirthday: 1995-12-30Birthplace: Daegu, raised in Geochang, South Korea Vocalist and visual of BTS. V has a unique, artistic personality, mixing playful goofiness with a deep, introspective side and strong interest in art, film, and vintage aesthetics. Tap again to view profile → Close

LE SSERAFIM × About group LE SSERAFIM LE SSERAFIM is a five-member multinational girl group under SOURCE MUSIC, consisting of SAKURA, KIM CHAEWON, HUH YUNJIN, KAZUHA and HONG EUNCHAE. The group debuted on May 2, 2022. Their name is an anagram of "I'M FEARLESS" and represents moving forward fearlessly without being swayed by the expectations of the world. Tap again to view profile → Close ’s Kim Chaewon × Artist bio Chaewon Real name: Kim Chae-wonPosition: Leader, Singer, PerformerNationality: South KoreanBirthday: 2000-08-01Birthplace: Seoul, South Korea KIM CHAEWON is a South Korean singer, performer, and leader of LE SSERAFIM. She previously promoted as a member of IZ*ONE. CHAEWON is known for combining a calm and responsible leadership style with a playful and energetic side. Tap again to view profile → Close

BTS’ Suga × Artist bio Suga Real name: Min Yoon-giPosition: Lead Rapper, ProducerNationality: South KoreanBirthday: 1993-03-09Birthplace: Daegu, South Korea Rapper and producer of BTS. Suga appears reserved and calm but has sharp wit and a quietly caring personality. He expresses himself deeply through lyrics and production. Tap again to view profile → Close

TWICE’s Nayeon × Artist bio Nayeon Real name: Im Na-yeonPosition: Lead Vocalist, Lead Dancer, CenterNationality: South KoreanBirthday: 1995-09-22Birthplace: Seoul, South Korea Lead vocalist, center and oldest member of TWICE. Nayeon is bright, confident, and playful, often seen as a mood maker with strong stage presence and natural variety charm. Tap again to view profile → Close

Wanna One’s Kang Daniel × Artist bio Kang Daniel Real name: Kang Eui-geonPosition: Soloist, Singer, Dancer, Actor, MCNationality: South KoreanBirthday: 1996-12-10Birthplace: Busan, South Korea Kang Daniel is a South Korean singer, dancer, actor, and MC who first gained widespread recognition as a member of Wanna One. Kang Daniel is known for a friendly, relaxed, and approachable public personality. In his professional work, he has also shown a serious and detail-oriented approach to music, performance, and career development. Tap again to view profile → Close

Watch BTS’s docu-series “BREAK THE SILENCE” on Viki below:

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Related groups

⭐Girls’ Generation

Girls’ Generation, also known as SNSD, is a legendary South Korean girl group that debuted in 2007. They are widely credited with shaping the global rise of K-pop and remain active through group and individual projects.

Members

⭐BIGBANG

BIGBANG is a South Korean boy group that debuted in 2006. Known for major influence on modern K-pop, the group is widely associated with hits across multiple eras and a strong global fanbase. The group is commonly treated as currently active with G-DRAGON, Taeyang, and Daesung.

Members

Daesung

Taeyang

G-DRAGON

⭐BTS

BTS (방탄소년단) is a South Korean K-pop group formed by BigHit Music and debuted on June 13, 2013. The group consists of seven members: RM, Jin, SUGA, j-hope, Jimin, V, and Jungkook. Known for their powerful performances, meaningful lyrics, and strong connection with fans, BTS has become one of the most successful and influential music groups in the world. Their music explores themes such as youth, self-discovery, mental health, love, and personal growth, helping them build a dedicated global fanbase known as ARMY. Since their debut, BTS has achieved record-breaking success across the global music industry with hit songs such as “Dynamite,” “Butter,” “Spring Day,” “Boy With Luv,” and “Fake Love.” The group has earned numerous awards, topped charts in multiple countries, sold millions of albums, and helped introduce K-pop to a broader international audience. Through their artistry, cultural impact, and worldwide influence, BTS continues to inspire fans and shape the future of global pop music.

Members

Jin

⭐IVE

IVE is a six-member girl group recognized for chic visuals, confident concepts, and strong chart performance.

Members

Rei

Liz

⭐BLACKPINK

BLACKPINK is one of the most influential K-pop girl groups in the world, known for their powerful performances, global chart success, and distinctive blend of pop, hip-hop, EDM, and rap. Formed by YG Entertainment, the group consists of Jisoo, Jennie, Rosé, and Lisa. Since their debut in 2016, BLACKPINK has achieved numerous milestones, including record-breaking music videos, sold-out world tours, and collaborations with internationally recognized artists. With a dedicated global fanbase known as BLINK, BLACKPINK continues to shape the modern K-pop industry through their music, fashion influence, and worldwide cultural impact. The group has earned recognition for hit songs such as “DDU-DU DDU-DU,” “How You Like That,” “Pink Venom,” and “Shut Down,” while establishing themselves as one of the most successful and recognizable Korean music acts of all time!

Members

⭐LE SSERAFIM

LE SSERAFIM is a five-member multinational girl group under SOURCE MUSIC, consisting of SAKURA, KIM CHAEWON, HUH YUNJIN, KAZUHA and HONG EUNCHAE. The group debuted on May 2, 2022. Their name is an anagram of "I'M FEARLESS" and represents moving forward fearlessly without being swayed by the expectations of the world.

Members

⭐aespa

aespa is a South Korean girl group formed by SM Entertainment, consisting of Karina, Giselle, Winter, and Ningning. Since their debut in 2020, aespa has gained international recognition for their innovative concept that combines music, storytelling, and virtual avatars, creating a unique identity within the K-pop industry. Known for their powerful vocals, dynamic performances, and futuristic sound, the group has consistently topped charts and attracted a growing global fanbase. With hit songs such as “Black Mamba,” “Next Level,” “Savage,” “Spicy,” and “Supernova,” aespa has established itself as one of the leading fourth-generation K-pop groups. Their distinctive blend of pop, electronic, and experimental music, combined with strong visual concepts and world tours, continues to expand their influence and popularity among fans around the world.

Members

⭐RESCENE

RESCENE (리센느) is a five-member girl group under THE MUZE Entertainment consisting of WONI, LIV, MINAMI, MAY, and ZENA. The group debuted on March 26, 2024 with their first single album Re:Scene.

Members

LIV

⭐TWICE

TWICE is a nine-member girl group famous for bright concepts, addictive choruses, and a huge discography of K-pop hits.

Members

⭐Red Velvet

Red Velvet is a five-member girl group known for switching between bright “Red” concepts and sophisticated “Velvet” R&B-influenced music.

Members

Joy

⭐ATEEZ

ATEEZ is an eight-member K-pop boy group known for powerful performances, intense choreography, and a strong global fanbase. Since debuting in 2018, they have built a reputation for cinematic concepts and commanding stage presence.

Members