September Individual Rookie Idol Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual rookie idols!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of various rookie idols, using big data collected from August 2 to September 2.

RESCENE absolutely dominated the list for September, with the group’s five members sweeping all of the top five spots.

Woni defended her position at first place with a brand reputation index of 2,857,659, marking a 13.93 percent increase in her score since last month. High-ranking phrases in her keyword analysis included “Like Woni” and “superstar,” while her highest-ranking related terms included “lovely,” “advertise,” and “cheer on.” Woni’s positivity-negativity analysis also revealed a score of 94.32 percent positive reactions.

Zena jumped to second place with a brand reputation index of 1,276,749, marking a 12.26 percent rise in her score since August.

Liv climbed to third place with a brand reputation index of 1,107,096, marking a 0.53 percent increase in her score since last month.

Meanwhile, Minami came in at a close fourth with a brand reputation index of 1,032,418 for September.

Finally, May rounded out the top five with a brand reputation index of 977,044, marking a 2.49 percent rise in her score since August.

Check out the top 30 for this month below!

RESCENE’s Woni

RESCENE’s Zena

RESCENE’s Liv

RESCENE’s Minami

RESCENE’s May

ILLIT’s Wonhee

CORTIS’s Keonho

TWS’s Dohoon

MEOVV’s Anna

Hearts2Hearts Hearts2Hearts K-POP GROUP Hearts2Hearts (하츠투하츠) is an 8-member girl group under SM Entertainment, debuting in 2025 with a fresh, emotional pop sound and a global focus. ’ Jiwoo

Hearts2Hearts Hearts2Hearts K-POP GROUP Hearts2Hearts (하츠투하츠) is an 8-member girl group under SM Entertainment, debuting in 2025 with a fresh, emotional pop sound and a global focus. ’ Ian

KiiiKiii’s Haum

CORTIS’s Juhoon

KATSEYE KATSEYE K-POP GROUP KATSEYE is a global girl group formed through HYBE x Geffen's "The Debut: Dream Academy" project. The group debuted in 2024 and is known for a modern pop sound, sharp performance style, and multilingual global-member lin ’s Manon

CORTIS’s Martin

CORTIS’s James

CORTIS’s Seonghyeon

ILLIT’s Minju

ILLIT’s Moka

Hearts2Hearts Hearts2Hearts K-POP GROUP Hearts2Hearts (하츠투하츠) is an 8-member girl group under SM Entertainment, debuting in 2025 with a fresh, emotional pop sound and a global focus. ’ Stella

Hearts2Hearts Hearts2Hearts K-POP GROUP Hearts2Hearts (하츠투하츠) is an 8-member girl group under SM Entertainment, debuting in 2025 with a fresh, emotional pop sound and a global focus. ’ Yuha

Hearts2Hearts Hearts2Hearts K-POP GROUP Hearts2Hearts (하츠투하츠) is an 8-member girl group under SM Entertainment, debuting in 2025 with a fresh, emotional pop sound and a global focus. ’ Carmen

Hearts2Hearts Hearts2Hearts K-POP GROUP Hearts2Hearts (하츠투하츠) is an 8-member girl group under SM Entertainment, debuting in 2025 with a fresh, emotional pop sound and a global focus. ’ Ye-on

Hearts2Hearts Hearts2Hearts K-POP GROUP Hearts2Hearts (하츠투하츠) is an 8-member girl group under SM Entertainment, debuting in 2025 with a fresh, emotional pop sound and a global focus. ’ A-na

ILLIT’s Yunah

Hearts2Hearts Hearts2Hearts K-POP GROUP Hearts2Hearts (하츠투하츠) is an 8-member girl group under SM Entertainment, debuting in 2025 with a fresh, emotional pop sound and a global focus. ’ Juun

AtHeart’s Nahyun

KiiiKiii’s Leesol

TWS’s Shinyu

MEOVV’s Gawon